"Why do we keep launching features no one uses?"
Your team is being efficient, but at the wrong things. Speed without a system for clarity is just expensive noise.
"Why does every sprint feel like a reset?"
Roadmaps full of debt. Endless meetings without alignment. Decisions that stretch, snap, and get revisited. That's drift.
"Why are we rebuilding a product we just launched?"
Drift starts when decision confidence outruns reality checks. It's not a people problem. It's systemic.